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What we're reading, seeing, talking or thinking about at branes (llc).
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Nov
9th
Mon
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Monday Morning Performance Booster

Coffee cupThe Neuroskeptic points out a recent study seeming to indicate that if someone replaced your normally caffeinated coffee with decaf this morning, you may not notice the difference, but your performance would decline.

The researchers set out to determine if coffee’s impact on performance was more placebo effect than fact, and chose an interesting design to do it. To make sure they were separating fact from fiction (or caffeine-generated effect from placebo), they added an additional twist: in some cases subjects were told the caffeine in the coffee would enhance their performance, and in others they were told performance would be impaired. Now I’m not saying coffee drives over-achieving, but the caffeine drinkers who were told their performance would be impaired actually did even better. (Actually, given the study design, one couldn’t make this conclusion, but as a coffee drinker, I could barely resist the conclusion once I saw the picture of the results.)

If you like coffee or are considering taking up the caffeinated habit, you can check out the official study publication, or the Neuroskeptic’s English translation, which may also bring back fond memories of Seinfeld and Jerry’s Morning Thunder. “He loves it. He walks around going, ‘God, I feel great!’”

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Oct
27th
Tue
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Tampering With The Jury. We attribute emotions and motives to others, and assign credit or blame based on our judgment. How do we do it? And can we change others’ assessments in a consistent way by interfering with their brain’s processing? Hear scientist Rebecca Saxe on reading others’ minds.

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Oct
14th
Wed
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Our perception and other intangibles can completely transform our behavior and the value we place on objects and services, from marketing value to life value. This is an excellent and entertaining TED talk from ad man Rory Sutherland.

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Sep
16th
Wed
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Suppress That Thought (Not!)

Have you ever had a song you just couldn’t get out of your head? Laid awake fretting about your need to fall asleep? Or had some other unwanted thought that simply wouldn’t go away? (…that you then tweeted or posted on FaceBook…? …you know who you are…) Does it feel a bit like, “I have met the enemy, and he is…me?”

Thanks to this post from PsyBlog, even though your mind may feel like the enemy, now you’ll know it’s really just looking out for you. 

Since at least 1987, studies have shown that the more we try to suppress a thought, the more it intrudes. Have you ever been the subject of an enthusiastic professor asking you not to think about the “white bear”? The tendency of that thing-we-don’t-want-to-think-about to come back even more, when we try not to think about it, is known as the ‘post-suppression rebound effect’. And the stronger the thought’s emotional content, the more strongly it rebounds.

And isn’t it ironic… don’t you think
It’s like rain on your wedding day
It’s a free ride when you’ve already paid…

To over-simplify, and probably upset dozens of scientists who really know what they’re talking about, it goes something like this.

Your brain:

  1. “Supress that thought. Suppress that thought. Suppress that thought.”
  2. “Ah, good. It’s gone. Hurray. Hurray, it’s gone! It’s gone.”
  3. “Wait. Is it really gone? Maybe I’m thinking about it and just don’t realize it. I better check to make sure I’m not really thinking about it.”
  4. “Argh. There it is. Of course I’m thinking about it. How could I know what I’m looking to see, if I can’t remember what it is I’m supposed to be forgetting?”
  5. Rinse and repeat 

I know. Not quite as lyrical as Alanis Morrisette. But isn’t it ironic? Don’t you think?

So what’s a would-be forgetter to do? Isn’t that obvious now?

Stop trying, and just forgedda’bou d’it.

Please see PsyBlog’s post for more complete access to studies, details and image credits (kineda). We simply took their brilliant post and over-simplified it.

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Sep
14th
Mon
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Have you ever been in PowerPoint H-E-#-#? If so, chances are this Don McMillian presentation will make those memories come rushing back.

  • Slide-reading
  • Nauseous colors
  • Bullet
  • Points
  • For
  • Everything

This video may not be focused on neuro-behavior or behaviorial economics, but it definitely shows how presentation can overwhelm content in decision-making.

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Sep
9th
Wed
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Your Friendlier Future

Be Friendly“Of course they’ll like you! Just get out there, smile and be friendly.”

Sound familiar? The scientifc version of this (or at least one scientific version of it) is known as the Acceptance Prophecy:

If you expect people to like and accept you, they will. If you don’t, they won’t.

I know, it hardly seems fair, right? But fair or not, whether people like and accept you is largely up to you.

Think for a moment about the last time you met someone new. When someone is warm and friendly, of course you like them better than if they’re reserved and standoffish. In fact research shows that when that someone is genuinely warm and friendly to you, you can accurately detect it within 30 seconds.

Just as you respond more warmly to people who are warm to you, you also behave more warmly when you expect someone to like you. You’re more relaxed, less worried about acceptance, and therefore warmer and less reticient. This second part of the Acceptance Prophecy sounds logical, but was only recently confirmed.

Not many people are more interested in acceptance than a single, young man about to meet a single, attractive woman. In this most recent study highlighted in a recent PsyBlog post, Dr. Stinson told half a group of such men that they were about to meet an attractive woman that was nervous about meeting them. The other half were only given basic information about the woman with nothing to calm fears of rejection.

Can you guess who was more likeable? Yes, the half that weren’t worried about whether they would be rejected.

So whether worried about making friends at kindergarten or college,  that new job or new business group, remember Mom’s advice. Of course they’ll like you. And that’s no old wive’s tale.

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Sep
3rd
Thu
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Coke Just Puts It Out There

Maybe I’m too much of a marketing geek, but this made me laugh. And I concur. This Coca~Cola ad, highlighted on Future Lab’s Funny Hypnotic Ads post, has got to be one of the most bizarre I’ve seen. But hey, at least they’re being honest about what they REALLY want. Refreshing actually.

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Sep
2nd
Wed
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Flu Season Rx: Be More Sociable

FriendsDo people ever ask you, “How do you find the time?” Or maybe, “How did you meet so many people?” If this sounds even a little bit like you, I’m guessing you are healthier than most people. Why?

We used to think that belonging to too many groups, being too sociable, was bad for you. It complicates your life, creates too many demands, and causes stress. Right?

Well not quite. In fact, research explored in September’s Scientific American Mind points to just the opposite. Those who are more sociable, belong to more groups, or have a variety of networks they belong to, have a distinct advantage over those less connected, who rely on only a few networks of friends and supporters.

How much more?

  • More than 30% less likely to have a second stroke in a 2005 study of 655 patients [1] 
  • About two times less likely to catch the common cold despite exposure to more germs [2]
  • Half the risk of dying in the next year when changing from not belonging to any groups to joining just one [3] 

And it’s more than general health. First year university students followed for the first four months of college were not just healthier. Those belonging to more groups before starting also had lower levels of depression. Anyone want a college student who is less homesick and less likely to drop or fail out? [4]

So whether you’re about to begin a major life transition, are stressed out at work, or are just worried about this year’s flu: Get Out There! Join groups. Volunteer. Blog, tweet, and connect on Facebook. Just be a bit more sociable. You’ll be happier and healthier for it.

For more detail and sources, see Scientific American Mind September/October 2009 article, Social Cures, by Jolanda Jetten, Catherine Haslam, S. Alexander Haslam and Nyla R. Branscombe.

1 Bernadette Boden-Albala, Columbia University, 2005

2 Sheldon Cohen & colleagues, Carnegie Mellon university, 2003, Psychological Science

3 Robert Putnam, Harvard University, Bowling Alone, 2000

4 Jolanda Jetten & S. A. Haslam, University of Queensland & University of Exeter, British Journal of Social Psychology

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Aug
26th
Wed
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True False Confessions

Surveillance videoWould you admit guilt for something you didn’t do, just because someone accused you? What if they told you they had video?

In a recently published Applied Cognitive Psychology study, working with a large group of people, all of whom had done nothing wrong, 100% admitted guilt when told there was video evidence of them stealing - or were shown video doctored to make it look like they had stolen. 87% confessed as soon as asked, the remaining 13% waited for a second request - even though each and every one of them knew they hadn’t stolen a thing.

Of people told instead that the partner sitting right next to them had done the stealing, after viewing an altered video,a full 50% signed a statement describing how they had seen the accused partner stealing - even though it had never happened. Some even inserted additional details not shown in the video.

In times when children readily edit video on their computers, the implications are somewhat staggering. But as I puzzled about what else the study’s design might allow it to imply (thanks to David DiSalvo’s description at NeuroNarrative), my mind headed off in a completely different direction.

Could executive leaders, facing difficult times, inadvertently trigger similar responses by falsely accusing team members of performance lapses, errors, or bad decisions that are the responsibility of others - or of actions that may not have happened at all. This could explain some who seem to have learned the wrong lessons or formed off-base opinions of their team members. It could also help to explain the paralysis some managers seem to inspire in their direct reports, regardless of who is cycling through.

What does your experience say? Have you seen co-workers admitting to bad behavior that wasn’t their own?

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Aug
24th
Mon
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230?

GM's Volt viral advertising imageHave you heard the big buzz about the awesome new Volt EREV scheduled to come out next year?

Chances are if you’ve heard about it, it hasn’t been with a positive spin. I’ve heard about it on NPR, where its not-yet-EPA-verified 230 miles per gallon claims were questioned, and on a few marketing sites critiquing the many missed opportunities of the campaign.

Over at Dim Bulb marketing, Jonathan Baskin does a fantastic job of summarizing the campaign’s most crucial failures in three short points we can all apply to our own work. From his observations on making the mileage achievement more tangible to some simple but thoughtful suggestions for creating the viral campaign GM wanted (Hint: customer’s perspective, not GM’s), his comments are likely to have executives at GM incredulously slapping their foreheads.

If GM missed these points with all of the people, dollars and experience it devotes to marketing and advertising even now, it seems pretty likely that the rest of us forget to think about them sometimes too.  Thanks for the topical reminder Jonathan.

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