24th
230?
Have you heard the big buzz about the awesome new Volt EREV scheduled to come out next year?
Chances are if you’ve heard about it, it hasn’t been with a positive spin. I’ve heard about it on NPR, where its not-yet-EPA-verified 230 miles per gallon claims were questioned, and on a few marketing sites critiquing the many missed opportunities of the campaign.
Over at Dim Bulb marketing, Jonathan Baskin does a fantastic job of summarizing the campaign’s most crucial failures in three short points we can all apply to our own work. From his observations on making the mileage achievement more tangible to some simple but thoughtful suggestions for creating the viral campaign GM wanted (Hint: customer’s perspective, not GM’s), his comments are likely to have executives at GM incredulously slapping their foreheads.
If GM missed these points with all of the people, dollars and experience it devotes to marketing and advertising even now, it seems pretty likely that the rest of us forget to think about them sometimes too. Thanks for the topical reminder Jonathan.
Do you have friends who say, “I love music, but I can’t play anything.”? I have always been a firm believer that almost everyone has musical talent - they just haven’t had the opportunity to discover what they’re good at yet. And this 
Now Microsoft has announced the
Today I read the closing line of an email telling me that the Chinese symbol for crisis is composed of two intriguing characters. You know how reliable those signature lines are, so I
The additional Zen touch I love: