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What we're reading, seeing, talking or thinking about at branes (llc).
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Aug
24th
Mon
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230?

GM's Volt viral advertising imageHave you heard the big buzz about the awesome new Volt EREV scheduled to come out next year?

Chances are if you’ve heard about it, it hasn’t been with a positive spin. I’ve heard about it on NPR, where its not-yet-EPA-verified 230 miles per gallon claims were questioned, and on a few marketing sites critiquing the many missed opportunities of the campaign.

Over at Dim Bulb marketing, Jonathan Baskin does a fantastic job of summarizing the campaign’s most crucial failures in three short points we can all apply to our own work. From his observations on making the mileage achievement more tangible to some simple but thoughtful suggestions for creating the viral campaign GM wanted (Hint: customer’s perspective, not GM’s), his comments are likely to have executives at GM incredulously slapping their foreheads.

If GM missed these points with all of the people, dollars and experience it devotes to marketing and advertising even now, it seems pretty likely that the rest of us forget to think about them sometimes too.  Thanks for the topical reminder Jonathan.

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Aug
22nd
Sat
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YOU Also Inspire With Music

Musical notesDo you have friends who say, “I love music, but I can’t play anything.”? I have always been a firm believer that almost everyone has musical talent - they just haven’t had the opportunity to discover what they’re good at yet. And this study confirms my belief. (I love it when that happens.)

It turns out that most everyone has the ability to inspire emotion in others, simply by playing a single piano note. Yes, a single note; I think you can do that.

In this study musicians and non-musicians were asked to express one of eight emotions by playing a single note on the piano: impetutousness, tenderness, resoluteness, etc. Not only did the musicians and non-musicians play the notes statistically the same on every measure except tempo, the musicians and non-musicians recruited to listen to the players were able to equally match the emotions, regardless of the player’s or listener’s status. (Thanks to Dave Munger at Cognitive Daily for the understandable version of this study.)

Which just goes to show that we all have many gifts, musical and otherwise. Probably the biggest obstacle is discovering just which gift is yours. I hope you resolve today to go out, discover and share another of your talents. You could even send some musical chills up our spines.

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Aug
21st
Fri
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This Monty Python skit on the Argument Clinic somehow reminds me of projects being implemented regardless of the input, advice or opposition of those they affect. Seeing this - well, it puts a whole different emphasis on the importance of change management. Or maybe it’s just a profession only a lawyer could love…

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Jul
30th
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Jul
22nd
Wed
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The brain takes control. Yes, it’s a commercial. I hope it makes you smile anyway.

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Jul
5th
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Jul
2nd
Thu
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Too many people overvalue what they are not and undervalue what they are.
— Malcolm Forbes
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Jun
25th
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Jun
21st
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Jun
15th
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Symbols of Crisis

Chinese symbol for crisisToday I read the closing line of an email telling me that the Chinese symbol for crisis is composed of two intriguing characters. You know how reliable those signature lines are, so I looked it up. Indeed, it’s true.

The first character represents danger or peril of the situation. The second character signifies a crucial point of opportunity. The opportunity is, of course, to take action to remove or stablize the danger and take advantage of the opportunity.

Chinese symbol for a turn for the betterThe additional Zen touch I love:

Modify the first character, and your crisis becomes “a turn for the better”.

What are you doing to find the opportunities in the current crisis that will assure, for you, it becomes a turn for the better?

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