What we’re reading, seeing, talking or thinking about at branes (llc). Check out our home page at www.branes.com.Tumblr (3.0; @branes)http://branes.tumblr.com/<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/voAntzB7EwE&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/voAntzB7EwE&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>I like the parallel here between what happens in the video and what happens when how or where we do business changes. Watch all the way to the end, or you’ll miss it.</p>http://branes.tumblr.com/post/347791457http://branes.tumblr.com/post/347791457Fri, 22 Jan 2010 12:17:00 -0800Have you noticed how optical illusions are similar to business strategy issues? Some, like the...http://branes.tumblr.com/post/295518556http://branes.tumblr.com/post/295518556Tue, 22 Dec 2009 12:26:00 -0800The Neuroskeptic points out a recent study seeming to indicate that if someone replaced your...http://branes.tumblr.com/post/238316571http://branes.tumblr.com/post/238316571Mon, 09 Nov 2009 11:40:00 -0800<object width="400" height="292"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/RebeccaSaxe_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/RebeccaSaxe-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=630&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=rebecca_saxe_how_brains_make_moral_judgments;year=2009;theme=how_the_mind_works;theme=unconventional_explanations;theme=new_on_ted_com;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" width="400" height="292" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/RebeccaSaxe_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/RebeccaSaxe-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=630&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=rebecca_saxe_how_brains_make_moral_judgments;year=2009;theme=how_the_mind_works;theme=unconventional_explanations;theme=new_on_ted_com;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;"></embed></object><br/><br/><p>Tampering With The Jury. We attribute emotions and motives to others, and assign credit or blame based on our judgment. How do we do it? And can we change others’ assessments in a consistent way by interfering with their brain’s processing? Hear scientist Rebecca Saxe on reading others’ minds. </p>http://branes.tumblr.com/post/225360426http://branes.tumblr.com/post/225360426Tue, 27 Oct 2009 17:27:36 -0700<object width="400" height="292"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/RorySutherland_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/RorySutherland-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=658&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=rory_sutherland_life_lessons_from_an_ad_man;year=2009;theme=unconventional_explanations;theme=the_creative_spark;theme=media_that_matters;theme=what_makes_us_happy;theme=speaking_at_tedglobal2009;theme=new_on_ted_com;event=TEDGlobal+2009;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" width="400" height="292" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/RorySutherland_2009G-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/RorySutherland-2009G.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=658&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=rory_sutherland_life_lessons_from_an_ad_man;year=2009;theme=unconventional_explanations;theme=the_creative_spark;theme=media_that_matters;theme=what_makes_us_happy;theme=speaking_at_tedglobal2009;theme=new_on_ted_com;event=TEDGlobal+2009;"></embed></object><br/><br/><p>Our perception and other intangibles can completely transform our behavior and the value we place on objects and services, from marketing value to life value. This is an excellent and entertaining TED talk from ad man Rory Sutherland.</p>http://branes.tumblr.com/post/213231041http://branes.tumblr.com/post/213231041Wed, 14 Oct 2009 16:16:24 -0700 Have you ever had a song you just couldn’t get out of your head? Laid awake fretting...http://branes.tumblr.com/post/189817068http://branes.tumblr.com/post/189817068Wed, 16 Sep 2009 18:37:00 -0700<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/cagxPlVqrtM&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/cagxPlVqrtM&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>Have you ever been in PowerPoint H-E-#-#? If so, chances are this Don McMillian presentation will make those memories come rushing back.</p> <ul> <li>Slide-reading</li> <li>Nauseous colors</li> <li>Bullet</li> <li>Points</li> <li>For</li> <li>Everything</li> </ul> <p>This video may not be focused on neuro-behavior or behaviorial economics, but it definitely shows how presentation can overwhelm content in decision-making.</p>http://branes.tumblr.com/post/188297619http://branes.tumblr.com/post/188297619Mon, 14 Sep 2009 22:23:37 -0700“Of course they’ll like you! Just get out there, smile and be friendly.” Sound...http://branes.tumblr.com/post/184099539http://branes.tumblr.com/post/184099539Wed, 09 Sep 2009 18:05:26 -0700<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/r_v3QTavXxE&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/r_v3QTavXxE&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>Coke Just Puts It Out There</p> <p>Maybe I’m too much of a marketing geek, but this made me laugh. And I concur. This Coca~Cola ad, highlighted on Future Lab’s <a target="_blank" href="http://www.neurosciencemarketing.com/blog/articles/hypnotic-ads.htm" title="Funny Hypnotic Ads">Funny Hypnotic Ads</a> post, has got to be one of the most bizarre I’ve seen. But hey, at least they’re being honest about what they REALLY want. Refreshing actually.</p>http://branes.tumblr.com/post/179361558http://branes.tumblr.com/post/179361558Thu, 03 Sep 2009 21:17:56 -0700Do people ever ask you, “How do you find the time?” Or maybe, “How did you meet so...http://branes.tumblr.com/post/178301750http://branes.tumblr.com/post/178301750Wed, 02 Sep 2009 16:13:00 -0700Would you admit guilt for something you didn’t do, just because someone accused you? What if...http://branes.tumblr.com/post/172392984http://branes.tumblr.com/post/172392984Wed, 26 Aug 2009 14:22:00 -0700Have you heard the big buzz about the awesome new Volt EREV scheduled to come out next year? Chances...http://branes.tumblr.com/post/170518569http://branes.tumblr.com/post/170518569Mon, 24 Aug 2009 09:14:00 -0700Do you have friends who say, “I love music, but I can’t play anything.”? I have...http://branes.tumblr.com/post/169067080http://branes.tumblr.com/post/169067080Sat, 22 Aug 2009 10:59:00 -0700<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/teMlv3ripSM&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/teMlv3ripSM&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>This Monty Python skit on the Argument Clinic somehow reminds me of projects being implemented regardless of the input, advice or opposition of those they affect. Seeing this - well, it puts a whole different emphasis on the importance of change management. Or maybe it’s just a profession only a lawyer could love…</p>http://branes.tumblr.com/post/168649574http://branes.tumblr.com/post/168649574Fri, 21 Aug 2009 20:28:13 -0700Mind Control?: Vaughan at Mind Hacks has a new post reminiscent of your favorite sci-fi...http://branes.tumblr.com/post/152650553http://branes.tumblr.com/post/152650553Thu, 30 Jul 2009 19:41:00 -0700<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/UDnUq_WJYNc&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/UDnUq_WJYNc&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>The brain takes control. Yes, it’s a commercial. I hope it makes you smile anyway.</p>http://branes.tumblr.com/post/147277216http://branes.tumblr.com/post/147277216Wed, 22 Jul 2009 21:11:07 -0700The Source of The Economic Crisis: From the New Yorker, brought to my attention by Jim Collins (of...http://branes.tumblr.com/post/136055868http://branes.tumblr.com/post/136055868Sun, 05 Jul 2009 16:06:00 -0700“Too many people overvalue what they are not and undervalue what they are.” - Malcolm...http://branes.tumblr.com/post/134224643http://branes.tumblr.com/post/134224643Thu, 02 Jul 2009 09:23:04 -0700Extreme Computing: Back in late January we talked about new advances in quantum...http://branes.tumblr.com/post/130081615http://branes.tumblr.com/post/130081615Thu, 25 Jun 2009 10:07:00 -0700Does Recession Marketing Spending Really Pay Off?: “Tell me whether you’ve heard this...http://branes.tumblr.com/post/127654891http://branes.tumblr.com/post/127654891Sun, 21 Jun 2009 12:07:00 -0700